Our Favorite Early Black Friday Deals
The holiday deals have started on top products from brands like Apple, Ninja, and more
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This year, many of us are spreading out our holiday shopping rather than waiting for Black Friday to do it all at once. So retailers are meeting shoppers where we are and offering discounts over the coming weeks. That means you don’t have to wait until the end of November to save.
There are plenty of discounts right now that we expect to remain steadily available up until and potentially through Black Friday (and if the prices do improve, you can always ask for a partial refund or even return and rebuy at the lower price). The experts at Consumer Reports have been keeping a close eye on all of the early sales all week, and we’re bringing you the highlights of what’s available right now.
We don’t just look at the price tag but also at the quality of the products themselves, so you know that whatever you buy, you’re not just saving big but getting something that will work well and last. This is a small selection of what’s on sale right now. So if you don’t see what you want here, check out our Deals hub for more offers on just about everything.
The Ninja Pro AF141, now $10 less than the best price we’ve seen in over a year, is an easy-to-use air fryer with a measured capacity of 3.8 quarts and a range of cooking functions, including a dehydrate setting. It’s not the quietest air fryer, but it’s not especially noisy either, and our testers found it easy to clean. It comes with pre-programmed settings for cooking different foods, plus a recipe book and cooking charts to help guide your cooking. You’ll get a 1-year warranty with this machine.
The Bowers & Wilkins Px7 S2e over-ear headphones rank among the best noise-canceling headphones CR has tested. And at $100 off, this is the best price we’ve seen since the summer. They have strong bass and an open distortion midrange, and the noise cancellation is also top-notch.
The Beckham Luxury Linens Hotel Collection Pillow has a 100-percent cotton cover and a 100-percent polyester gel-fiber filling. The pillow aced our test for breathability, so it should help keep you from feeling hot; it also scored top marks for resiliency, so it should maintain its shape over time. One of our shopping experts has been using these pillows for over four years and they still feel as firm and comfy as when she first got them. This two-pack is now just $3 more than the best price we’ve ever seen, a deal that hasn’t been available in nearly a year.
The 75-inch Roku 75R8C5, one of the company’s 2025 Pro-series models, excels in almost all aspects, including picture quality, high dynamic range performance, and sound. Like its predecessor, it features a Mini LED backlight, which enhances contrast and black levels. It supports both the Dolby Vision and HDR10+ formats, as well as Dolby Atmos audio.
The Amazon Fire HD10 isn’t a high-end tablet, but it offers plenty of power if you just want to tackle “tablet-y” tasks, such as streaming video, reading e-books, or browsing the web on something larger than your phone. You can also snag a discount on the smaller 8-inch Amazon Fire HD 8 and the larger Fire Max 11.
A stand mixer like the KitchenAid Artisan Series KSM195PSBK is a prized possession on many bakers’ countertops, and this price makes it easier to add it to yours. This stand mixer earns an excellent score for whipping time in whipped-cream tests, and an excellent score in our mixing tests, where we observe how much a mixer labors when mixing thick chocolate-chip cookie dough. It comes with a stainless steel bowl with a handle, a whisk, and a dough hook. This model can also run attachments like a pasta maker or spiralizer, bought separately.
If you’re a pet owner, the price on this Shark Vertex DuoClean AZ2002 is worth a look. It’s now $50 less than the low price we saw during Amazon Prime Big Deal Days in October. It picks up pet hair especially well, has exceptional suction power, and does a solid job of containing small dust particles. It also has a lift-away canister, which makes cleaning hard-to-reach places easier. The self-cleaning brush roll prevents pet hair (and any long hair) from wrapping around it and getting tangled in the vacuum.
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