Your membership has expired

The payment for your account couldn't be processed or you've canceled your account with us.

Re-activate

Save products you love, products you own and much more!

Save products icon

Other Membership Benefits:

Savings icon Exclusive Deals for Members Best time to buy icon Best Time to Buy Products Recall tracker icon Recall & Safety Alerts TV screen optimizer icon TV Screen Optimizer and more

    Best New-Car Deals for July 4th

    These prices on CR Recommended cars, SUVs, and trucks are worthy of fireworks

    2025 Ford Explorer ST driving
    2025 Ford Explorer
    Photo: Ford

    Car dealerships are celebrating Independence Day with discounted prices on select new cars leading up to the holiday weekend and in some cases, beyond. There are some true fireworks with the prices this year, revealing significant savings on a wide range of car types from 4 percent to 21 percent off MSRP—if you know where to look.

    To find the best car deals for July Fourth, Consumer Reports’ analysts studied national incentives for models worth consideration. We concentrated on those with a strong Overall Score, factoring in road-test performance, owner satisfaction, reliability, and safety to make sure that the featured cars, SUVs, and trucks represent smart buys. (See CR’s car ratings.)

    All models featured below have nationwide incentives that are good until July 7, 2024, ranging from $300 to $7,500 off MSRP. We filtered out models expected to sell for over $50,000, even with the available discounts. That means each is available for less than the average price of a new car today.

    MORE ON CAR BUYING

    The featured vehicles are listed in order of percentage of potential savings off the sticker price, starting with an electric vehicle with the greatest potential savings (21 percent), factoring in available incentives and negotiation room.

    Similar discounts can be found on other versions in addition to the specific trim and configuration that we spotlight. Plus, there may be regional deals that outshine these national offerings. They can be found through CR’s Build & Buy Car Buying Service, a program that allows shoppers to configure the car they want, compare local transaction prices, and have participating dealers provide their best offer, which should include any of the multiple incentives now being offered.

    Detailed pricing information and complete ratings are available for all current vehicles on their respective model pages, linked below.

    See the most discounted cars right now based on transaction prices or use our dynamic ratings chart to create your own list of vehicles by sorting and filtering by the factors that matter most to you.

    CR's Build & Buy Car Buying Service

    In addition to research and reviews, Consumer Reports offers members access to the Build & Buy Car Buying Service at no additional cost. Through this service, members can compare in-stock vehicles, see what others paid for the car they want, and customize their payments online. Once they find a vehicle they’re interested in, members can get up-front price offers online from local certified dealers. On top of national incentives, Consumer Reports members are eligible for additional incentive offers from select manufacturers through the Build & Buy Car Buying Service. Plus, members can get an instant trade-in value for their current vehicle to use toward their next car purchase.

    Become a member to read the full article and get access to digital ratings.

    We investigate, research, and test so you can choose with confidence.


    Jeff S. Bartlett

    Jeff S. Bartlett is the managing editor for the autos team at Consumer Reports. He has been with CR since 2005. Previously, Jeff served as the online editorial director of Motor Trend for 11 years. Throughout his career, Jeff has driven thousands of cars, many on racetracks around the globe. Follow him on X: @JeffSBartlett