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3 Best Paper Towels, Tested and Reviewed

We tested nine popular products, including Amazon, Bounty, Brawny, and Costco to find the strongest and most absorbent and reusable products

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Three rolls of paper towels
In our lab, we set out to find which paper towels are worth your money by conducting tests on strength, absorbency, and more.
Photo: Scott Meadows/Consumer Reports

Just like sponges and multipurpose cleaners, paper towels are an essential household item.

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More on Cleaning

Whether you’re cleaning up spills or messes, you want a paper towel that is strong and absorbent. But with so many options lining grocery store shelves, which ones actually deliver the best cleanup power for the price?

To answer that question, we tested nine of the most popular paper towels in our lab. Some of the qualities we considered were how much water they absorb, whether they were reusable, how well they withstand scrubbing in our sandpaper-equipped apparatus, and how well they could pick up simulated vomit—thick, chunky oatmeal. (Prices below are based on those at the time of testing.)

Best Everyday Essentials

Dish soaps, grout cleaners, upholstery cleaners, and other cleaning products are among the household basics that can make your days easier, more comfortable, and safer.

Why Put a Roll of Paper Towels in the Fridge?

Some paper towel users online recommend placing a roll of paper towels in the refrigerator to absorb excess moisture, prolonging the life of produce and other items stored there. Other users are also lining their fridge shelves with paper towels. We spoke to three CR experts to see what they thought about using paper towels this way. What they say may make you reconsider trying this at home.

Jim Rogers, director of food safety, raised concerns about using paper towels as shelf liners in a refrigerator. “If you use paper towels as a shelf liner and there is leakage, especially from meat, that paper towel could become contaminated with bacteria, and I am not sure how that would help with cleanup because the surface under the contaminated towel would still need to be cleaned,” he says.

Breann Chai, who oversees refrigerator testing, says that placing a roll of paper towels in the fridge would likely not damage the appliance, as long as it isn’t blocking any vents or interfering with airflow. Still, she doesn’t recommend this hack, as refrigerators are designed to manage humidity and condensation on their own. “If someone consistently has moisture issues in their refrigerator, it would be better to check the temperature settings, door seal, or drains for any issues,” she says. “It’s also possible they’re not storing their food in the proper locations. Meat should be in the meatkeeper drawer or lower in the refrigerator if there isn’t one. Leafy greens are better in high humidity drawers (vents closed) while fruits are better in low humidity drawers (vents open).”

Paul Hope, home & DIY editor and trained chef, shared how he uses paper towels in his fridge: to line a bowl of freshly washed berries to prevent premature rotting and under a rimmed sheet pan holding thawing meat to catch any possible spills. When he uses paper towels under a sheet pan of raw meat, he still makes sure to clean the area with an antibacterial spray and fresh paper towels.

What Are the Disadvantages of Paper Towels?

While our lab tester José Amézquita found that all the paper towels evaluated could be reused after light use, you probably will not be able to reuse a paper towel after it’s been wet, wrung out, and dried more than once or twice. By then, they begin to rip or become too soiled to use because they aren’t designed to be washed and reused, unlike reusable paper towels. Paper towels are also not the most ideal tools to clean furniture, especially pieces with glass surfaces. They often leave behind bits of paper on the surface, making the glass look less than pristine. In this case, microfiber cloths are a better option because they won’t leave any residue behind. Finally, paper towels aren’t recyclable. Every sheet you use is another piece of paper that will end up in a landfill.

What to Consider When Shopping for Paper Towels

Price: The prices of the six products we evaluated ranged from less than $2 to almost $5 per roll (when purchased in a six-pack). While Bounty, the most expensive, came out on top in our evaluations, the runner-up, Brawny, was half the cost and lagged behind the best overall by just a few points. Purchasing paper towels in multipacks instead of individual rolls is usually a good way to save a few dollars, too. 

Availability in stores: If, like me, you don’t have the space to store a multipack of paper towels, look for the products that are available at your local stores in packs of two or three. Not all of the paper towels we evaluated can be purchased in person, though, so if you want to buy in stores, you’ll want to stick to one that isn’t from an online-only brand, like Amazon.

Tearable sheets: There are some messes you just don’t need a full sheet of paper towels for, while others require more than one. Consider paper towels with detachment lines that allow you to use just half a sheet at a time. All of the paper towels we evaluated had some version of this feature.

Sneak peek: Brawny recently replaced its 2-ply paper towels with a new 3-ply product. The new paper towels are stronger and more absorbent, but they still did not earn the top spot in our tests. Still, they were the strongest when wet and absorbed the most amount of water.

Paper Towel Lab Tests

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Jodhaira Rodriguez

Jodhaira Rodriguez is a senior multimedia content creator at Consumer Reports. Before joining CR, she tested and wrote about cleaning and organizing products and major appliances like washing machines and dishwashers at Good Housekeeping. In her free time, you’ll find her reading, listening to true crime podcasts, or working on her latest hobby of the month.