Browse releases

By date

September 2016
August 2016
July 2016
June 2016
May 2016
April 2016
March 2016
February 2016
January 2016
December 2015
November 2015
October 2015
September 2015
August 2015
July 2015
June 2015
May 2015
April 2015
March 2015
February 2015
January 2015
December 2014
November 2014
October 2014
September 2014
August 2014
July 2014
June 2014
May 2014
April 2014
March 2014
February 2014
January 2014
December 2013
November 2013
October 2013
September 2013
August 2013
July 2013
June 2013
May 2013
April 2013
March 2013
February 2013
January 2013
December 2012
November 2012
October 2012
September 2012
August 2012
July 2012
June 2012
May 2012
April 2012
March 2012
February 2012
January 2012
December 2011
November 2011
October 2011
September 2011
August 2011
July 2011
June 2011
May 2011
April 2011
March 2011
February 2011
January 2011
December 2010
November 2010
October 2010
September 2010
August 2010
July 2010
June 2010
May 2010
April 2010
March 2010
February 2010
January 2010
December 2009
November 2009
October 2009
September 2009
August 2009
July 2009
June 2009
May 2009
April 2009
March 2009
February 2009
January 2009
December 2008
November 2008
October 2008
September 2008
August 2008
July 2008
June 2008
May 2008
April 2008
March 2008
February 2008
January 2008
December 2007
November 2007
February 2007
January 2007
December 2006

Media Resources


Release Date: 08/30/2012

Eleven Store-Brand Products Tie Or Beat Name-Brand Rivals In CR Taste-Tests

Choosing private-label alternatives can save consumers up to sixty percent

October 2012 CoverYONKERS, NY — In Consumer Reports’ blind taste-test of 19 store-brand and name-brand grocery staples, store brands tied name brands for taste in ten instances, with one product, Giant Eagle chicken broth, beating out its name-brand counterpart, Swanson.  Switching from name-brand to private-label products can save consumers an average of 25 percent.

“Readers have been telling us for years that they are very satisfied with the quality of the store brands at their supermarket and our latest taste-tests confirm that store brands are often times just as good as national brands,” said Tod Marks, senior project editor for Consumer Reports. “These products can be a big relief on your wallet in these tough economic times, and they’re not just a temporary fix – private-label products are here to stay.”

A complete list of the private-label and name-brand winners and losers, along with notable taste and nutritional differences, can be found online at and in the October issue of Consumer Reports, which goes on sale Tuesday, September 4th.

While many of the store brands were as tasty as the name-brand alternatives, Consumer Reports found that a tie in quality did not necessarily indicate flavors or styles were identical. While Freihofer’s wheat bread and Hy-Vee wheat bread tied in taste-tests, Freihofer’s has mild grain and malt flavors while Hy-Vee has a sourdough-like flavor.

Giant Eagle chicken broth was the only store-brand to top its name-brand competition, beating out Swanson chicken broth. Wegmans peanut butter, Meijer cranberry juice, Winn-Dixie Greek yogurt and Market Pantry classic ranch dressing (Target) were among the ten store brands to tie their name-brand rivals Skippy peanut butter, Ocean Spray cranberry juice, Chobani Greek yogurt and Hidden Valley ranch dressing, respectively.

Eight name brands came out on top in Consumer Reports’ taste-off, including Ben & Jerry’s Chocolate Chip Cookie Dough ice cream over Kroger Private Selection, Stouffer’s lasagna over Eating Right lasagna and Quaker oats over Publix Old Fashioned oats.

Many big national brands also produce and package a wide variety of store-brand products, including Hormel (canned meats, bouillon and desserts), Marcal (paper towels, tissues and napkins) and Reynolds (foil, plastic wrap, disposable plates and cups).  There are rarely any clues to a store brand’s heritage, and suppliers can change at any time. There’s also no guarantee that national brands simply slap different labels on products rolling off the same assembly line.

As retailers tap into product categories that lack clear national-brand leaders, it gives consumers more store-brand choices, including “upper tier” private-label products. But with these fancier store brands, along with a current rise in the cost of commodities, exacerbated by drought, the price gap between store brands and name brands could be narrowing.

For more information on the results of the store-brand versus name-brand taste-off, including prices per serving and a list of other highly-rated store-brand products worth trying, visit or check out the October issue of Consumer Reports.

Consumer Reports is the world’s largest independent product-testing organization. Using its more than 50 labs, auto test center, and survey research center, the nonprofit rates thousands of products and services annually. Founded in 1936, Consumer Reports has over 8 million subscribers to its magazine, website and other publications.  Its advocacy division, Consumers Union, works for health reform, product safety, financial reform, and other consumer issues in Washington, D.C., the states, and in the marketplace.

See press release archive

RSS News Feed

Get all the latest information from the CR Press Room delivered right to your desktop.