Release date 06/02/2010
YONKERS, NY—More than 30,000 shoppers found Costco to be top notch among 11 of America’s most popular chain stores, according a recently published survey by Consumer Reports.
Fifty percent of readers who shopped at Costco rated the value as Excellent; for all the stores in Consumer Reports survey as a whole, that figure was 30 percent. Walmart and Kmart scored notably lower than the other chains, but Costco stood tall. In addition to citing the warehouse club’s rock-bottom prices, survey respondents praised its bang for the buck: It was the only store judged much better than average for value.
“In our surveys over the years, Costco has earned high marks as a source of a surprisingly large selection of goods, including mattresses, electronics, small appliances, groceries, and books. In recent years, the chain’s Kirkland Signature products have often performed well in our tests,” said Tod Marks, sr. project editor, Consumer Reports.
Overall Consumer Reports readers weren’t always thrilled with the quality of the merchandise at many stores. Only Dillard’s and Costco earned better-than-average all-around scores. In general, the highest marks went to electronic entertainment products and personal-care items and the lowest to men’s and women’s apparel and home-décor items.
Walmart was the sole chain to receive below-average quality scores in more than half of the product categories. Only about 10 percent of Walmart shoppers thought the store’s children’s clothing was excellent, for example. By contrast, 46 percent of Dillard’s shoppers thought the kids’ apparel was top-notch. No matter how good the merchandise, problems can sour a shopping experience.
For all the talk about Walmart’s low prices, shoppers said the prices at 10 other retailers, including JCPenney, Sears, Dillard’s, and Meijer, were at least as good. And bigger wasn’t necessarily better when it came to the overall shopping experience. Almost three quarters of respondents who shopped at Walmart found at least one problem to complain about, and half had two or more complaints about the store or its staff. Among our other findings:
Other Service Gripes:
Consumer Reports also asked readers about checkout gridlock, missing merchandise, spotty sales help, and cluttered stores. Fifty-eight percent of shoppers reported at least one problem; one-third had two or more. Walmart, Meijer, and Kmart shoppers encountered the most problems. Dillard’s and Sears shoppers reported the fewest. Some specifics:
For more information on which stores are the best to shop, the complete ratings chart of popular chains, and helpful advice on the best places to buy clothes, electronics, appliances and other goods, check out Consumer Reports “America’s Top Stores” report starting June 1st at www.ConsumerReports.org or pick up a copy of the July issue wherever magazines are sold.