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Release Date: 11/09/2009

Online User-Reviews - from Consumer Reports

Word-of-mouth marketing is the fastest-growing sector of all marketing. But that person on the internet might have been paid for their positive review. Consumer Reports looks at bogus online user-reviews -- from the November issue. CR Podcast

Publication date 11/09/09

© Consumers Union 2009. The material above is intended for legitimate news entities only; it may not be used for commercial or promotional purposes. Consumer Reports® is published by Consumers Union, an expert, independent nonprofit organization whose mission is to work for a fair, just and safe marketplace for all consuemrs and to empower consumers to protect themselves. The achieve this mission, we test, inform and protect. To maintain our independence and impartiality, Consumers Union accepts no outside advertising, on free test samples, and has no agenda other than the interests of consumers. Consumers Union supports itself through the sale of our information products and services, individual contributions, and a few noncommercial grants.

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