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Release date 02/04/2008
YONKERS, NY — Whether motivated by patriotism or recent health and safety alerts regarding goods made abroad, consumers may look to find domestic-made goods, but finding a product’s homeland on the label isn’t always easy, says Consumer Reports.
From a can of Pennsylvania Dutchman branded sliced mushrooms that claim to be “America’s Favorite Mushrooms,” but are actually a product of China, to the packaging for a padlock branded “American Lock,” which is assembled in Mexico, Consumer Reports finds that simply implying a product is made in the United States is certainly no guarantee.
“Generally, imports must be labeled with country of origin, but that alone doesn’t always tell the product’s whole story,” said Tod Marks, senior editor at Consumer Reports.
For example, CR found a package of Chicken of the Sea Pink Salmon that claims the contents are “Premium Wild-Caught Alaskan” pink salmon, but the product of origin label indicated it’s a product of Thailand. The Alaska Seafood Marketing Institute explains the salmon is indeed from U.S. waters, but it takes a detour to Thailand for processing and packaging before returning home for sale. Under the FTC rules the packaging must indicate the fish’s detour.
CR found labeling rules can be daunting. The context of the claim and whether it’s likely to mislead a reasonable consumer are key factors, according to the Federal Trade Commission, which is responsible for protecting consumers from false and deceptive claims. Consumer Reports identifies what to look for:
A direct “made in the USA” claim means that “all or virtually all” significant parts and processing are of U.S. origin. But “qualified” claims are also allowed, including “made in the USA of U.S. and imported parts.” Companies must be able to back up either type of claim. In general, imports must be labeled with their country of origin. Among fresh foods, only imported seafood and shellfish must be labeled.
Look for “designed in” or “packaged in” to emphasize a U.S. connection, followed by “assembled in” or “made in,” referring to the actual country of manufacture. The FTC cracks down on standalone terms such as “created in the U.S.” to describe, say, a product invented in Seattle and made in Bangladesh, because consumers are likely to interpret “created” as all-inclusive. It’s legal to use simply “assembled in the U.S.” if the last “substantial transformation” took place in this country—in other words, if the finished product was created here.
For information about “Made in the USA” labeling, check out the March issue or Consumer Reports on sale February 5. The full story is also available online at www.ConsumerReports.org.
Consumer Reports is a nonprofit membership organization that works side by side with consumers to create a fairer, safer, and healthier world. For 80 years, CR has provided evidence-based product testing and ratings, rigorous research, hard-hitting investigative journalism, public education, and steadfast policy action on behalf of consumers’ interests. Unconstrained by advertising or other commercial influences, CR has exposed landmark public health and safety issues and strives to be a catalyst for pro-consumer changes in the marketplace. From championing responsible auto safety standards, to winning food and water protections, to enhancing healthcare quality, to fighting back against predatory lenders in the financial markets, Consumer Reports has always been on the front lines, raising the voices of consumers.
© 2008 Consumer Reports. The material above is intended for legitimate news entities only; it may not be used for advertising or promotional purposes. Consumer Reports® is an expert, independent, nonprofit organization whose mission is to work side by side with consumers to create a fairer, safer, and healthier world. We accept no advertising and pay for all the products we test. We are not beholden to any commercial interest. Our income is derived from the sale of Consumer Reports® magazine, ConsumerReports.org® and our other publications and information products, services, fees, and noncommercial contributions and grants. Our Ratings and reports are intended solely for the use of our readers. Neither the Ratings nor the reports may be used in advertising or for any other commercial purpose without our prior written permission. Consumer Reports will take all steps open to it to prevent unauthorized commercial use of its content and trademarks.
Consumer Reports is a nonprofit membership organization that works side by side with consumers to create a fairer, safer, and healthier world. For 80 years, CR has provided evidence-based product testing and ratings, rigorous research, hard-hitting investigative journalism, public education, and steadfast policy action on behalf of consumers’ interests. Unconstrained by advertising or other commercial influences, CR has exposed landmark public health and safety issues and strives to be a catalyst for pro-consumer changes in the marketplace. From championing responsible auto safety standards, to winning food and water protections, to enhancing healthcare quality, to fighting back against predatory lenders in the financial markets, Consumer Reports has always been on the front lines, raising the voices of consumers.
© 2008 Consumer Reports. The material above is intended for legitimate news entities only; it may not be used for advertising or promotional purposes. Consumer Reports® is an expert, independent, nonprofit organization whose mission is to work side by side with consumers to create a fairer, safer, and healthier world. We accept no advertising and pay for all the products we test. We are not beholden to any commercial interest. Our income is derived from the sale of Consumer Reports® magazine, ConsumerReports.org® and our other publications and information products, services, fees, and noncommercial contributions and grants. Our Ratings and reports are intended solely for the use of our readers. Neither the Ratings nor the reports may be used in advertising or for any other commercial purpose without our prior written permission. Consumer Reports will take all steps open to it to prevent unauthorized commercial use of its content and trademarks.